fund
sporting & wellness
Healthy cities are active cities.
Health and movement as an integral part of Inner City life.
When streets, parks and waterfronts support everyday movement, walking, running, cycling, stretching and recreation, they become safer, more vibrant and more inclusive. Active public spaces attract a wider diversity of users throughout the day and strengthen social cohesion across communities.
Cities around the world are investing in urban wellness infrastructure that encourages daily movement and supports both physical and mental wellbeing. This fund positions health and movement as an integral part of Inner City life.
To create opportunities for everyday movement and wellbeing that:
- Encourage more people to use the Inner City actively
- Improve public health and wellbeing
- Activate streets and public spaces throughout the day
- Support local fitness and sporting communities
- Reinforce a culture of active urban living
This is not event programming.
It is investment in a healthier urban culture.
Funds are ring-fenced for urban wellness infrastructure, community activations and active city programming.
Urban wellness infrastructure
- Outdoor fitness and stretching stations
- Marked running and walking routes
- Cycling activation initiatives
- Public movement spaces
- Wayfinding for wellness routes
Community sport & wellness activations
- Community running clubs and wellness events
- Outdoor yoga and fitness classes
- Public sports and recreation activations
- Collaboration with gyms and wellness studios
- Corporate wellness programmes in public space
Active city programmes
- Inner City wellness festivals
- Partnerships with sporting organisations
- Movement-based community events
- Youth sport activations, workshops and clinics
- Public campaigns promoting active urban living
Ring-fenced, reported quarterly, reviewed annually.
- Clear programme criteria
- Collaboration with wellness organisations
- Measurable participation KPIs
- Quarterly reporting
- Annual wellbeing impact review
- Participation numbers in wellness activations
- Usage of running and walking routes
- Community sport engagement
- Corporate wellness participation
- Public perception of an active Inner City
Behaviour change requires consistency. Three years allows:
- Wellness habits to form
- Active communities to grow
- Consistent programming and participation
- Visible transformation of the city's daily rhythm
What a founding partner receives, and leaves behind.
- Anchor the Inner City's active city initiative
- Be recognised across major wellness programmes
- Receive structured quarterly wellbeing impact reporting
- Participate in public wellness events and launches
- Be acknowledged as a founding partner in healthy city initiatives
- Establish the Inner City as an active urban district
- Encourage healthier lifestyles for residents and workers
- Increase everyday use of public space
- Leave a culture of movement embedded in the city
Healthy cities do not happen by accident. They are designed to encourage movement, interaction and participation in daily life. They create opportunities for people to walk, run, cycle, gather and engage with one another in public space.
Mission for Inner City Cape Town sees wellness as an essential component of urban regeneration. Active streets are safer streets. Public spaces that support recreation attract a wider range of users and foster stronger connections between people and place. Around the world, investment in urban wellness is increasingly recognised as an investment in economic resilience, social cohesion and quality of life.
The impact extends far beyond individual participants. A city that encourages movement is a city that encourages engagement, connection and civic pride. This is not funding for a collection of sporting events. It is an investment in creating one of the most liveable urban environments on the African continent.
Four ways to back the Sporting & Wellness Fund.
Direct deposit
Email accounts@missionforinnercity.org for banking details and name the Sporting & Wellness Fund so your contribution is ring-fenced to it.
Email accounts →Become the principal funder
Multi-year and co-funding structures are welcome. Tell us about your organisation and we will send the full prospectus.
Start a conversation →In-kind contributions
If it goes into a public space or a programme, we have a use for it. Tell us what you have.
Offer resources →Your donation is tax-deductible.
Mission for Inner City (Inner City Brand Project NPC) is a Section 18A registered Public Benefit Organisation, PBO 930086672, NPO 318-463. South African taxpayers can deduct qualifying donations from taxable income. Email us your details and we will issue an 18A certificate.
