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Love Long Street

Love Long Street

A Motel7 mural running the full width of a Long Street facade, one storey up: flat pinks, blues and tans, cartoon characters leaning out around the windows, and the words LOVE LONG STREET at its end.

A Motel7 mural running the full width of a Long Street facade, one storey up: flat pinks, blues and tans, cartoon characters leaning out around the windows, and the words LOVE LONG STREET at its end.

01THE STORY

Something worth looking up at

Long Street carries more foot traffic, more nightlife and more of Cape Town's reputation than any other street in the inner city, and almost all of it is experienced at eye level: doorways, shopfronts, the pavement.

This mural is one storey up. It runs the full width of the building above the shopfronts, in flat pinks, blues and tans, with cartoon characters arranged so that the existing windows become part of them. The words LOVE LONG STREET are painted into the right-hand end.

It was painted by Motel7 in colaboration with SJ Artists, off a cherry picker over several days, in full view of the street below.

02IMPACT SO FAR
17+people paid to make it — designer, painters, road crew
6local painters on the brush team
'25–'27live, making the case for permanence
1replicable model for creative crossings
“I stumbled across something beautiful.”
the reaction we built for · #lovelongstreet
03VISUAL JOURNEY
04FIND IT

On the street, right now

Tap the pin for directions — go stand on it.

05WHAT'S NEXT

06SUPPORTED BY